Dan Hirons

Interactive creative:
digital design, strategy & art direction

Apetina Feta cheese
Brand site

A new site for the launch of a feta cheese brand. The concept complemented the ATL creative, by McCann Erickson. The user was allowed easy access to the portfolio of products, recipes and serving suggestions. Brand collateral such as tv ads and ongoing promotional elements were designed to engage consumers and encourage return visits. Subtle flash animation brought to life the small feta characters and other key areas of the site.