Dan Hirons

Interactive creative:
digital design, strategy & art direction

Müller Cadbury Desserts
Promotional microsite

A promotional microsite we built for Cadburys desserts. Simple architecture and subtle flash animation allowed the user ease of access to a promotion. By completing a simple registration process and entering their details the user populated a dynamically created story featuring them and their friends. They could then choose to send this on, thus amplifying the viral nature of the site. The competition allowed users chance to win everything from book tokens to digital cameras.