Dan Hirons
Interactive creative:
digital design, strategy & art direction
Castello cheese
Brand site
Aimed at simplifying the cheeseboard experience, this simple site for Castello looks to educate and engage. Castello's proposition was all around the social nature of the post-dinner cheeseboard, so bespoke photography featuring a group of friends was commissioned.
The site featured the history of the brand, serving suggestions and also promotional elements to pull people back to the site on a regular basis. An ongoing email campaign communicated with their database and e-couponing encouraged trial; a very strong and immediate drive to purchase.