Dan Hirons

Interactive creative:
digital design, strategy & art direction

Diageo: Guinness Ireland
Centrepiece / Enigma bar tap launch

Digital activity for the launch of a new bar tap. Guinness needed an immersive site to engage consumers and raise awareness. A teaser trailer created intrigue pre-launch whilst the site featured 3d animation, real life actors shot against green screen then composited onto the flash created backgrounds... and world famous product designer Richard Seymour of Seymour Powell. The site housed a viral game and exclusive Guinness content, including a map of Ireland, dynamically updated with bars in which the tap is launching.