Dan Hirons

Interactive creative:
digital design, strategy & art direction

Lurpak butter
Christmas presents online promotion

A nice piece of activity we did for Lurpak at Christmas where the user could come back to the site on a daily basis, for their chance to win some kitchen based Christmas presents. There was a simple guessing mechanic where the prize was wrapped up and accompanied by a rather obvious clue! A very successful promotion that had users engaged for the whole of the festive period. Nice use of flash on the homepage added an exploratory element to the kitchen scene