Dan Hirons
Interactive creative:
digital design, strategy & art direction
Cow & Gate
Brand website, ECRM and DM campaign
We designed and built this site from the ground up. Starting with a revised architecture that made it easy for mums-to-be to find the content they needed. We split the primary nav into mind stages, then tailored the content at lower levels.
Simplicity of navigation was key, with colour coded content throughout the site giving every section a bespoke look and feel. A secondary navigation allowed the user access to brand communications; feeding for life details Cow & Gate's promise to providing only natural, healthy ingredients in their baby foods. Promotional hooks encouraged registration to the ECRM program and a series of informed DM pieces accompanied the digital content.