Dan Hirons

Interactive creative:
digital design, strategy & art direction

Anchor butter
Free the sunshine. TTL promotional campaign

The through-the-line campaign we devised for Anchor butter over the summer of 2006. We came up with the concept, then rolled out communication instore, experientially, in the trade and online. The promotion featured unique reference numbers printed on 17 million packs of butter. Consumers used this for the chance to win a home, anywhere in the world, worth £250,000.