Dan Hirons

Interactive creative:
digital design, strategy & art direction

Goodyear
Pitch work

Designs for a site idea we presented to Goodyear UK. We devised branding, site idea and architecture and content suggestions. Trying to give Goodyear a more contemporary look and feel was one of our main challenges. We proposed lots of immersive content including microsites, an ongoing email campaign, podcasts, vodcasts and a registered members area. Simple navigation, strong branding and elegant typography were all brought together to create a very striking design.