Dan Hirons
Interactive creative:
digital design, strategy & art direction
Lurpak butter
In search of good food | portal
A major site for Lurpak butter. In search of Good Food is a lifestyle portal that features forums, recipes, editorial content as well as user generated elements. Updated every month, the site is the home of good food and an opportunity for the Lurpak brand to facilitate and comment on current food related issues.
The site will soon include much more video content and podcasts, all aimed at engaging the user and increasing time spent with brand on the site. There is also a wealth of food ideas and recipes on the site, conception, preparation and photography was all handled in-house. The site was created in close collaboration with Lurpak's ATL agency, Wieden & Kennedy, London.