Dan Hirons

Interactive creative:
digital design, strategy & art direction

Diageo: Guinness Ireland
Pitch work: Order & Chaos

One of our routes for the Guinness Ireland acquisition pitch. This focused on the random nature of the swirling and surging pint... and how that might translate to the offline world. An identity was created that was then rolled out across all media, including barmats for flipping, little books of randomness and press & posters.