Dan Hirons

Interactive creative:
digital design, strategy & art direction

Diageo: Guinness Ireland
Pitch work: Revolution

Another pitch concept that revolved around a fictitious political party we created to attract and acquire Guinness drinkers. It had a revolutionary feel that was encapsulated by the slogan 'surging across the land' We also had a slight tongue in cheek dig at cider drinkers as Bulmers was capturing more and more of the Guinness market. Communications ran acroos everything from posters and bunting, to beermats and anti-grafitti; a way of creating messaging on the streets by essentially cleaning off the dirt from walls.