Dan Hirons

Interactive creative:
digital design, strategy & art direction

Diageo: Guinness Ireland
Pitch work: The Dark

We created a scenario where the famous Guinness seal from the Gilroy ads had been kidnapped and the team were offering a €10,000 reward for his safe return. A number of digital challenges revealed clues that engaged the user over a period of time. Games including toss the toucan would sit on the site to further enhance the brand experience. A specific DM mailer was devised to create intrigue and to get the target consumer involved from the outset.