Dan Hirons

Interactive creative:
digital design, strategy & art direction

Diageo: Guinness Ireland
Pitch work: Think!

An idea around how Guinness drinkers see the world slightly differently than everyone else. We created a promotion that allowed users to tell us what they say in their pint of Guinness for the chance to win it. Online and offline comms rotated around the same message and ran across everything from outdoor, experiential and online advertising. Bespoke items such as the upsidedown glass, would drive awareness and could be collected for.