Dan Hirons - Interactive creative: digital design, strategy & art direction

Part of a huge ECRM program created to reward Guinness' loyal consumers. Concept called for a real life barman, created to guide you through the wealth of exclusive content available after registering for 'The Infinity Bar' We shot MTV presenter Danann Breathnach against a green-screen at a facility in London's soho. He was then composited onto the flash backgrounds and bought to life in the digital space. The site featured exclusive videos, viral games, news and first looks at new Guinness content.