Dan Hirons
Interactive creative:
digital design, strategy & art direction
Anchor Butter
Brand website and 'Make a moo' loyalty program
New brand site, redesigned to compliment Anchor's new 2008 television advertising. Also houses a through the line promotion running across all of the product range. The loyalty scheme allows consumers to collect 'O' tokens to make the biggest Mooooooo! they can. The bigger the moo... the bigger the reward!